How do you publish, analyze and take action across different video advertising platforms?
How do you combine a seemingly disparate set of functions and products into one cohesive experience?Who are the users?
The users are Ad buyers who work for agencies or end-clients who have their own marketing and advertising teams.What’s your role in the project?
Principal Product Designer.
The Pixability team wanted to redesign and reflow the user experience to build a more cohesive web product. Each of the tools lived in a different area and the goal was to put them together. They were also moving from a bespoke front-end framework to Angular and we agreed to use Google’s Material as the baseline to design on top of.
I started by analyzing the tools according to their function: Entry, Analysis, Action and organized the tasks accordingly.
I presented the team with a set of visual designs and we conducted white boarding sessions to talk about the new structure.
The new entryway was comprised dashboard and ad campaign listing. On this screen users could analyze existing campaigns and create new ones.
Creation and editing allowed for users to copy an portion of any other campaign in their portfolio to save time. We also made navigating and entry easier by using similar-selecting patterns of data entry using expandable forms and a step menu that showed them their place in the process.
For every two week sprint I showed the Product, Dev and QA team multiple options for each product feature. Based o the feedback I refined the design with the product manager and Dev team and wrote front-end tickets on the product board for analysis by the dev team.
We also tested different versions of major product areas such as the ad buying process and dashboards to see which ones were best understood.
We had to roll the new design on top of the old platform. Keeping this in mind, we rolled out parts of the platform and slotted in key pieces as they were developed. For instance, while we updated the campaign manager, we kept the old navigation system and data visualization methods. This made for some ad-hoc adjustments while as we progressed.
We also suffered from minor bouts of “data-in data-out” where there wasn’t enough data for users to make decisions to create new campaigns with. We augmented this gap with help from the CX team.
We validated the design with internal stakeholders and users and external clients and prospects with questionnaires and usability tests.What will be your next step?
The platform continues to build upon our original foundation. I consider that the best compliment.